Creativity
Effective film development requires great concepts (turned into an even better scripts) to be paired with noted directors, who will attract marketable talent. When in place, a producer is able to use this ‘development package’ to pre-sell the film – securing distribution both in the US and internationally.
Financing
Financially, the result is that the film’s production budget is mostly paid for by the marketplace. This means that the actual production of the film will be paid in advance by distribution sales – as well as various tax credits (government incentives for shooting in a certain country or state).